An idiosyncrasy of turning relatively high in Google searches for a “hot query” is that you receive this kind of email:

Dear Publisher,

Hello! I came across your site while browsing google for sites with content related to “Numa Numa”. My name is Henri Duong and I am the Sr. Media Buyer for the (ASN) Ad Serving Network and we are looking for an elite group of publishers that can deliver quality US traffic.

Out of curiosity we are currently looking for these minimum requirements and would like to know if your site qualifies to be a part of our network opportunity in remainding Quarter of 2005 and ongoing.

1. Alexa rankings under 100K or can maintain a minimum of over 30K US impressions a day with at least 5K unique visitor traffic.
2. Current creative ad sizes that we are buying include: 720×300 pops/ 300×250 cubes/ 728×90 banners other banners can be served on a case by case basis.
3. We pay a CPM basis for creatives with net 30 payment terms.

Please contact me for further details if you are interested and fall in these categories. We look forward to serving you with the Ad Serving Network.

Best regards,
Henri Duong

With an average lately of about 1,500 hits a month, I certainly don’t qualify. But since I was sent a generic “Dear Publisher” letter, I didn’t write back to tell Mr. Duong how flattered I was.