There’s a local mega-church that rebranded a few years ago to “Relentless Church.” I thought that was an odd name. I always assumed it was suggesting that the Christian god is relentless in trying to reach the so-called unchurched, but there was something needlessly aggressive about that name. To be relentless seems antithetical to one of Christianity’s claimed attributes (claimed only, I would argue): that it’s built on mercy. To relent is, to some degree, to show mercy. Still, I thought they could have chosen a sillier name.

The pastor, a large man named John Gray, caused some controversy a few years ago when he bought his wife a $200,000 Lamborghini SUV. It made the Today Show:

His defense was that he used money from the couple’s reality show and his book sales to purchase the vehicle. It still seems pretty tone deaf to be a supposed servant of God and spend that kind of money on a vehicle.

But apparently tone deafness is one of Gray’s predominant qualities, for he’s decided to rebrand his church once again. This time: Love Story Church.

Considering the stream of sexual abuse scandals in countless denominations over the last few years, I couldn’t possibly imagine a worse name for the church